We were given the opportunity to redesign the marketing site for Google for Education, a site dedicated to informing audiences how they can spark learning on a budget. The unifying narrative for this experience was to focus on issues such as technology inequality, education effectiveness, and preparing future problem solvers. Google understood that learning is changing faster than education is adapting, and as a company, they can help address that by applying their products and programs. The existing site no longer met their needs, and needed an IA and content overhaul based around three core “pillars” -  Education, Computer Science, and Philanthropy. 

Team: 2 UX Designers, 2 Visual Designers

Understanding THE Users

We created a grid laying out all user types and the tasks they were likely to undertake. We assigned varying degrees of Importance to each user and task

PERSONAS
The user personas helped us hone in on what content the user needs to see throughout their experience. Cross referencing this against our
larger chart ensured we assigned the proper content to the correct pages

USER JOURNEYS
We used small vignettes to identify key content groupings across various user tasks.  

USER JOURNEY + ARCHITECTURE
We used tasks to show how two different architecture types would affect the flow. The top flow redirects the user offsite, the bottom flow would
keep the user on site and provide a breadth of information

Site Architecture Concepts

AUDIENCE NAV
Speaks directly to K12 and Higher Ed users, and is helpful for those who
are unsure where to navigate

IA STRUCTURE TESTING
In addition to determining the best top level structure, the client took our sitemaps and tested them among their team

PROCESS

SKETCHING + PLANNING

G-SUITE
This high traffic page had to demonstrate the power and value of integrating G-Suite into a prospective school system and classroom