GYMBOREE PLATFORM REDESIGN
Gymboree partnered with Fluid for a large-scale responsive platform redesign. Our goal was to make an energetic experience that communicates the value and style they are known for, while continuing to support how the user shops. As the sole UX designer on this project, I was responsible for the iterating on 20 different page templates that will be leveraged across their multiple brands, as well as an additional checkout flow. Although the work had to operate within the platform, there was an opportunity for additional customization that had to occur based on client needs. This project was a great opportunity to work collaboratively with a complex client with constantly evolving needs and requests.
Team: 1 UX Designer, 1 Visual Designer
Process + Solution
PRODUCT LIST PAGE
Large product images and integrated promotion content
CATEGORY PAGE
I emphasized promotions, as our shopper is very value conscious
OUTFIT PAGE
Collections and outfits are hugely important and change out every 2 weeks. I had to figure out how to split up outfits and product tiles.
PRODUCT DETAIL PAGE
The client requirements called for a very dense PDP with multiple cross-selling opportunities.
PDP MOBILE
OUTFIT PAGE
In design, we split up the two sections based on a requirements change, and added filters below
PRODUCT DETAIL PAGE
CART DESKTOP
CART MOBILE
NARROWING DOWN CART OPTIONS
